How to write landing page copy with AI

In short: Tell your AI the offer, the audience, the one action you want and the facts it may use, ask for a headline, benefits, how it works, proof, FAQs and a call to action, then review the draft and remove any claim you cannot back up. Supply the facts, because AI will fill any gaps with generic claims.

Steps

Write down your facts. What the product does, who it is for, what it costs if relevant, and any real proof you have (customers, numbers, quotes you are allowed to use).
Copy the prompt below. Fill in [PRODUCT / OFFER], [AUDIENCE], the main action and paste your facts under [FACTS].
Tell it to stick to the facts. Add: “Use only the facts above. Where proof would help but I have not supplied any, write [PROOF NEEDED] instead of inventing it.”
Review for invented claims. Remove any statistic, testimonial or customer name you did not provide.
Improve it. Run the “improve landing-page conversion” prompt on the draft to find where a visitor might hesitate.

The prompt

This is the library prompt Write a landing page. Open it to copy, fill in the blanks or tune it for your AI.

Write landing-page copy for [PRODUCT / OFFER] aimed at [AUDIENCE]. The main action is [BOOK A DEMO / BUY / DOWNLOAD / ENQUIRE]. Include a headline, supporting copy, benefits, how it works, relevant proof, FAQs, and a clear call to action. Use the supplied facts:

[FACTS]

Use this prompt Tune for my AI

Example

Illustrative example, not a real product or result

You provide: Offer: a 20-minute weekly planning template for small teams. Audience: team leads. Action: download.

The kind of result to expect:

Headline: Plan your team's week in 20 minutes Supporting line: A simple weekly template for team leads who would rather ship than sit in meetings. Benefits: one page to set priorities, spot blockers early, and keep everyone on the same plan. How it works: 1. Download. 2. Fill in on Monday. 3. Review on Friday. Proof: [PROOF NEEDED] Call to action: Download the template

The example is invented to show the format. It is not a real customer, a real result or a promise of one. Always check an AI's output before using it.

Questions people ask

What should a landing page include?

A clear headline, a short explanation, the main benefits, how it works, proof, answers to common questions and one call to action. The prompt asks for all of these.

Can AI write testimonials for me?

No, and you should not publish invented ones. Use real testimonials only, with permission.

How do I know if the copy works?

Only by testing it with real visitors. AI can suggest improvements, but your own results are the evidence.

Can I use the same prompt for a website page that is not a landing page?

Yes, with changes. Our website copy prompts cover rewriting and simplifying other pages.

More prompts like this

AI prompts for landing page copy

Updated 2026-10-16. Written by the ChatJudge team from the prompts in our library.