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Competitive intelligence brief

RomànRomàn @romanbuildsaas

In short: This prompt helps with: competitive intelligence brief. Fill in [competitor].

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Shared publicly by Romàn (@romanbuildsaas) on X. Text is as posted. X profile · Original post · Report or remove
You are a senior B2B competitive intelligence analyst. Context: my company is [name, product, target, price, positioning]. Below is all the public content produced by [competitor], followed by my notes from deals won and lost against them.

Extract everything they reveal, intentionally or not, about their strategy, and tell me how to beat them. Source every claim (title + date). Separate STATED FACT / INFERENCE / HYPOTHESIS. Flag contradictions over time. Be brutally honest, don’t flatter either product.
Search online for more data. 

Deliver:

> Revealed metrics over time (ARR, growth, customers, team size, funding, churn, deal size, sales cycle)
> Real ICP vs stated ICP
> GTM playbook: channels, sales motion, pricing evolution, partnerships
> Likely 6-12 month roadmap from teasers, changelog and open roles
> Admitted weaknesses, misses and worries
> Pivots and messaging shifts
> Why we lose and win against them, cross-referenced with my deals
> Sales battlecard: their arguments + our response, their objections against us + our response, 3 trap questions for prospects
> Where to attack: neglected segments, broken promises, messaging angles
> Top 5 actions for my team this week

End with what you don’t know and what should be verified.

Fill in the [PLACEHOLDERS] before sending. Never paste real customer data into an AI tool you don't control.

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