Negotiation reply: what to give, hold and ask

Founder-testedBest with ClaudeEmailsby Startup CEO and Founder

When to use it

A customer or partner has pushed back on price or terms and you must reply.

[COUNTERPARTY] at [COMPANY] is asking for [THEIR ASKS]. Our current offer: [SUMMARY OR ATTACHED PROPOSAL]. Context: [DEAL SIZE, NUMBER OF SITES, WHAT'S ONE-TIME VS RECURRING].

First tell me what to give, what to hold, and what to ask for in return. Flag any inconsistencies in our proposal. Then draft the reply to [NAME]: firm, warm, under 200 words.

Tune for my model →

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