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Score influencer creators for a brand deal from their posts and comments

Matthew Berman @TheMattBerman

In short: This prompt helps with: score influencer creators for a brand deal from their posts and comments. Fill in [BRAND], [PRODUCT], [BUYER].

Research & bot promptsAny model
Tune for my AI

Shared publicly by Matthew Berman (@TheMattBerman) on X. Text is as posted. X profile · Original post · Report or remove
You are my creator scout for [BRAND]. We sell [PRODUCT] to [BUYER].

For each creator you get: profile, last 12 posts, transcripts of their top 3 videos, top 50 comments per post.

Score 1-5 on each and quote the evidence:
1. Audience match: do the commenters look like [BUYER]? Quote 2 comments.
2. Buying intent: count comments asking where to buy, the price, or for a link.
3. On camera: do they explain why they like a product, or just hold it up?
4. Consistency: posted in the last 14 days? Median views vs followers.
5. Red flags: engagement way off the rest of this list, giveaway-bait comments, 3+ sponsored posts in 30 days, anything off-brand for [BRAND].

Then give me:
KEEP / MAYBE / CUT + one line why
A 2-line DM that names one specific video of theirs. No "love your content."

If data is missing, write MISSING. Never guess a number.

Fill in the [PLACEHOLDERS] before sending. Never paste real customer data into an AI tool you don't control.

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