How to build a customer proposal deck with AI
In short: Prompts for building, checking and tightening a customer proposal deck. Pick one of the 10 prompts below, fill in the [PLACEHOLDERS] with your own facts, and paste it into ChatGPT, Claude, Gemini or Grok. Each prompt page says when to use it and what to fill in.
A proposal deck is a short argument: here is your problem, here is what we propose, here is how we will do it, here is what it costs. These prompts help you draft that story from your own facts, tighten individual slides, and check the finished deck against what the customer actually asked for.
10 prompts
These come from the ChatJudge library. Missing something? Add your prompt or browse all 59.
Questions people ask
Can AI make the actual slides?
Some AI tools can generate slides or a slide-by-slide outline, others only the outline and wording. Either way you get a first draft to edit; the prompts include style instructions for tools that build slides.
What should I attach to the prompt?
Reference material the AI may use: the customer's requirements, your product notes and your branding guidance. Do not include confidential data you are not allowed to share with the tool.
How long should a proposal deck be?
As short as it can be while answering the customer's questions. There is no ideal number; the review prompts help you cut what does not serve the argument.
How do I check the deck before sending it?
Use the requirements check prompt to compare the deck with the customer's own brief, then read every claim and number yourself.