Works best with a direct, concise brief: lead with the goal, then hard constraints.
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Goal: prove ROI with a real example. Audience: [PROSPECT TYPE]. Role: act as: B2B content marketer. Task: Write customer case study content. Facts: [CUSTOMER], [BEFORE/AFTER METRICS], [QUOTE] Deliver: a case study with: Challenge, Solution, Results (with numbers), Quote, Takeaway. 500 words. Rules: be direct, no fluff, no made-up numbers, [PLACEHOLDER] for gaps. Challenge weak assumptions in one line at the end.Tune my own version →